About us
One family, two entities, a short chain between Madagascar and France.
Vanille Désiré isn't a middleman. We're a family business controlling vanilla from the plant to your lab. The pods reaching our professional customers in France, Europe, the UK and Switzerland are hand-picked by a family member on-site, in Sambava, in the SAVA region of north-east Madagascar.
Why choose Vanille Désiré
Five core reasons
100%
Madagascar SAVA
Single-origin
NF ISO
International standard
Grading 5565-2
Lots N°
Phyto · origin · QC
Lot-level traceability
100+
Ice-cream, chocolate, aroma
EU pro customers
3 gén.
Same family
Founding family
Entity flow
Sourcing → EU invoicing → customer delivery
D.I.E SARLU (Sambava) sources and exports. EI Vanille Désiré (Bessan) invoices in EU VAT and coordinates logistics. You receive the goods per the agreed Incoterm — one commercial contact, three jurisdictions cleanly crossed.
D.I.E SARLU
Sambava · Madagascar
- Direct SAVA region sourcing
- Curing · grading · packing
- FCA Sambava (air) · FOB Toamasina (sea)
Thuel family — founder's brother
EI Vanille Désiré
Bessan · France · EU
- Contract signing · EU VAT invoicing
- Customer relations · EUR/CHF/GBP multi-currency
- Logistics coordination · ICC-A insurance
Léo Thuel · Director of Operations
EU / UK / CH buyer
France · EU · UK · Switzerland
- Industry, ice-cream, chocolate, aromas
- EU VAT = intra-EU B2B reverse charge
- UK post-Brexit · CH outside EU: DAP/DDP option
- ★ Free storage audit from 500 kg
Door-to-door delivery available
One family · one signature · three jurisdictions · full export discipline
"We sign the contracts. We deliver the lots. We invoice in writing. We pay the supply chain on time."
Léo Thuel · Director of Operations
Madagascar side
D.I.E SARLU (Désiré Import Export)
Family-run company led by a founding family member. Selects pods on-site in Sambava, runs the curing protocol (scalding, sweating, slow drying, sorting), pro packing and physical FOB/CIF export.
- NIF
- 6005687689
- Trade register
- Antalaha 2021 B 00051
- HQ & sourcing
- Ambatofitatra, Sambava (SAVA)
- Role
- Origin, quality, export logistics
France side — your contractual contact
Vanille Désiré (sole proprietorship) — Bessan
The French sole proprietorship is your single contact: prospecting, negotiation, quotes, invoicing, intra-EU VAT, EU/UK/CH delivery, after-sales. The FR entity holds the contract regardless of destination.
- SIRET
- 510 548 951 00019
- Intra-EU VAT
- FR84510548951
- HQ
- Bessan (34)
- Role
- Sales + EU/UK/CH invoicing
Why two entities, one supply chain
The principle is simple and familiar to pro buyers: the Madagascar company sources and exports, the French entity prepares, controls and invoices. Both structures are owned by the same family — the director's mother on the French side, his uncle on the Malagasy side.
This setup delivers three concrete things:
Short chain
Zero broker between plant and your lab. When we say « origin Sambava », it comes from our company, not a lot resold on the market.
Clear EU compliance
Your contract, invoice and after-sales sit with the French entity — FR rules, intra-EU VAT, Montpellier Commercial Court jurisdiction.
Per-lot traceability
Every lot tracked from Sambava to Bessan: certificate of origin, phyto, lab analysis, HS code, best-before. Documents ship with the goods.
Our value chain, plant → lab
- 1
Plantation — Sambava, Madagascar
Direct partnership with small-plot growers around Sambava, SAVA region. Harvest at maturity, at the right vanillin level.
- 2
Scalding & sweating
Short immersion at ~65 °C then 48 h rest in sealed boxes. This step triggers the enzymatic reaction that releases vanillin.
- 3
Slow drying (30 to 45 days)
Alternating sun / shade exposure. Pod moisture drops from ~85% to ~30%. This tempo sets the final grade (A, B, TK).
- 4
Sorting + curing + export
Grading by length and colour (black gourmet, red extraction, top TK). Airtight packing. Ships FOB Toamasina or CIF destination port.
- 5
Reception & prep — Bessan
Reception check, lab analysis, INCO compliance, pro packing (glass tube, bags, jars), EU customs documents issued.
- 6
Professional delivery
Mainland France 48-72 h, EU 3-5 days, UK/CH 5-7 days. Certificate of origin, phyto, analysis bulletin and HS code shipped with the goods.
Milestones
- 2019
D.I.E SARLU (Désiré Import Export) — Madagascar
Setup of the Madagascar family entity, HQ in Ambatofitatra Sambava (SAVA region, world's foremost vanilla basin). Partnership with local small-grower cooperatives, on-farm quality control.
- 2020-2023
Mastering the long cycle
Scalding, sweating, slow drying, curing: the protocol that separates a Grade A pod from an industrial lot, held plant by plant, lot by lot. Volume ramp-up to EU markets.
- 2024
Vanille Désiré — Bessan, Hérault
French site opened in Bessan (34550). Mission: final prep, INCO / EC reg. 852/2004 compliance, EU+UK+CH commercial relations and invoicing under SIRET 510 548 951 00019.
- 2026
Professionalised supply chain
Pro catalogue live online, European reseller programme, logistics transparency, per-lot documentation. Goal: become the European reference wholesaler for Madagascar vanilla.
Ready to secure your supply?
Whether you're a pastry chef, chocolatier, ice-cream maker, restaurateur, fine-food retailer or B2B distributor, we build a scheme that holds: volumes, cadence, grades, packing. On volume quotes (pallet, container), we own the full route — Incoterms 2020, documents, freight.
Are you an individual? Our retail shop for the public is vanilledesire.com.
Detailed legal info: legal notice · professional T&Cs.